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AI Assistant Disclosure

South West Bro Workout Ltd

Last Updated: 6 March 2026

South West Bro Workout Ltd (“SWBW”, “we”, “our”, or “us”) may use an AI-powered assistant to support customer enquiries and booking management through WhatsApp Business and our website messaging tools.

This notice explains how the AI assistant operates and how your information may be processed when interacting with it.

1. What the AI Assistant Does

Our AI assistant helps manage:

  • Fitness session enquiries
  • Booking requests
  • Class availability
  • General questions about SWBW services
  • Basic customer support queries

The assistant is designed to provide quick responses and improve the efficiency of our customer service.

2. Automated Responses

When you send a message to our WhatsApp Business number or supported messaging channels, your message may initially be processed by an AI system before being reviewed by a member of the SWBW team.

The AI assistant may:

  • Interpret your message
  • Generate suggested responses
  • Assist with booking or scheduling requests
  • Provide information about our services

However, all bookings and important requests may still be reviewed or confirmed by a human member of our team where necessary.

3. No Automated Decision Making

The AI assistant does not make automated decisions that have legal or significant effects on individuals.

Important decisions such as:

  • Session eligibility
  • Refund decisions
  • Membership changes
  • Complaints resolution

are always handled by a human representative.

4. Information Processed by the AI Assistant

When interacting with the AI assistant, the following information may be processed:

  • Your phone number
  • Messages you send
  • Booking requests
  • Class preferences
  • Customer support enquiries

This information is processed only for the purpose of providing customer support and managing bookings.

5. Third-Party Platforms

The AI assistant may operate through third-party platforms including:

  • WhatsApp Business (Meta Platforms Inc)
  • Messaging automation tools
  • AI language processing systems

These providers may process data on our behalf in accordance with their privacy policies.

WhatsApp Privacy Policy:
https://www.whatsapp.com/legal/privacy-policy

6. Data Storage

Conversations with the AI assistant may be stored temporarily in order to:

  • Improve customer service
  • Maintain booking records
  • Resolve customer queries
  • Monitor system performance

We take reasonable steps to ensure all data is handled securely and in line with our Privacy Policy.

7. Requesting Human Support

If you prefer not to interact with the AI assistant, you can request human support at any time by sending a message such as:

“Speak to a human”

or by contacting us via email.

8. Contact

If you have questions about our AI assistant or how your data is processed, please contact:

South West Bro Workout Ltd
Email: privacy@swbw.co.uk