South West Bro Workout Ltd
Last updated: 6 March 2026
South West Bro Workout Ltd (“SWBW”, “we”, “our”, or “us”) is committed to protecting your personal data and respecting your privacy.
This Privacy Policy explains how we collect, use, store, and protect your information when you use our website https://swbw.co.uk, attend our fitness sessions, purchase services, or interact with us via messaging platforms including WhatsApp Business and AI-powered assistants.
This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
South West Bro Workout Ltd
Company Number: 13990489
We operate the SWBW fitness platform, offering:
- In-person fitness sessions
- Online fitness content and courses
- Fitness coaching services
- Merchandise and digital products
- Booking and customer support services
Website:
https://swbw.co.uk
For the purposes of data protection law, South West Bro Workout Ltd is the Data Controller.
If you have questions about this policy you can contact us at:
Email: privacy@swbw.co.uk
2. What Information We Collect
We may collect the following types of personal data.
Information You Provide Directly
When you:
- Register for sessions
- Purchase services
- Contact us
- Join a mailing list
- Use WhatsApp messaging
We may collect:
- Name
- Email address
- Phone number
- Billing information
- Fitness interests
- Booking details
- Messages or enquiries you send
Information Collected Automatically
When you use our website we may collect:
- IP address
- Device type
- Browser information
- Website usage data
- Pages visited
- Referring website
- Cookies and tracking data
This helps us improve the website and understand how users interact with our services.
Health and Fitness Information
Where relevant for fitness sessions or coaching, we may collect limited information about:
- Physical fitness levels
- Exercise goals
- Injury disclosures
This information is only collected when voluntarily provided and is used solely to help deliver safe fitness services.
3. WhatsApp Business and AI Assistant
SWBW may offer customer support and booking assistance through WhatsApp Business, including automated responses powered by an AI assistant.
When you contact us through WhatsApp:
- Your phone number, messages, and booking requests may be processed
- Messages may be analysed by AI systems to respond to enquiries or assist with bookings
- Conversations may be stored for customer service and training purposes
WhatsApp services are provided by Meta Platforms Inc.
Your data may therefore also be processed in accordance with:
Meta Privacy Policy
https://www.whatsapp.com/legal/privacy-policy
We do not use AI to make automated decisions that have legal or similarly significant effects on individuals.
You may request a human response at any time.
4. How We Use Your Information
We use personal data for the following purposes.
Delivering Services
- Managing bookings
- Delivering fitness sessions
- Providing coaching and training content
Customer Support
- Responding to enquiries
- Managing customer accounts
- Handling support requests
Payment Processing
- Processing transactions
- Preventing fraud
Improving Our Services
- Analysing website usage
- Improving customer experience
- Enhancing fitness programs
Marketing Communications
With your consent we may send:
- Training updates
- Fitness tips
- Promotions
- New course announcements
You may unsubscribe at any time.
5. Legal Basis for Processing
Under UK GDPR we rely on the following lawful bases.
Contractual Necessity
To provide services you have purchased or booked.
Legitimate Interests
To improve our services and operate our business effectively.
Consent
For marketing communications and optional data collection.
Legal Obligations
To comply with tax, accounting, and regulatory requirements.
6. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
- Ensure the website functions properly
- Analyse traffic and usage
- Improve user experience
You can manage or disable cookies via your browser settings.
Where required, we will request consent through a cookie banner.
7. Third-Party Services
We may use trusted third-party providers to operate our services, including:
- Website hosting providers
- Payment processors
- Email marketing platforms
- Analytics providers
- WhatsApp Business
- AI tools used for customer support automation
These providers only process data on our behalf and are required to comply with data protection laws.
8. International Data Transfers
Some of our technology providers may process data outside the United Kingdom.
Where this occurs we ensure appropriate safeguards are in place, such as:
- UK adequacy decisions
- Standard Contractual Clauses
- Data processing agreements
9. Data Retention
We retain personal data only as long as necessary for the purposes it was collected.
Typical retention periods include:
Customer records: up to 6 years for accounting and legal compliance
Support communications: up to 24 months
Marketing data: until consent is withdrawn
10. Your Rights
Under UK GDPR you have the following rights.
You may request:
- Access to your personal data
- Correction of inaccurate data
- Deletion of your data
- Restriction of processing
- Data portability
- Withdrawal of consent
- Objection to certain processing activities
To exercise your rights please contact:
11. Data Security
We implement appropriate technical and organisational security measures to protect personal data including:
- Secure hosting environments
- Access controls
- Encryption where appropriate
- Monitoring for unauthorised access
However, no internet transmission is completely secure.
12. Children’s Privacy
Our services are not directed at children under 16 years of age.
We do not knowingly collect personal data from children without parental consent.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, technology, or legal obligations.
Updates will be posted on this page with a revised “Last updated” date.
14. Complaints
If you believe your data has been handled improperly you may contact the UK regulator:
Information Commissioner’s Office (ICO)
https://ico.org.uk
15. Contact Us
South West Bro Workout Ltd
Company Number: 13990489
Website
https://swbw.co.uk
Email
privacy@swbw.co.uk